University of New Hampshire Magazine Ads for Alumni Relations

Alumni Relations hosts several reunion related events throughout the year. The goal for this magazine ad was to attract alum of all ages but give off a nostalgic feel of getting the wildcat community back together again. While these ads weren’t accepted to move forward with direction presented, I still feel that it’s a really strong execution of nostalgia to grab the readers and give them some F.O.M.O.

2. Home is where the Wildcats are… and there’s a room full of Wildcats near you.

These are a few additional postcard invite concepts that I created when building out original concepts for this event campaign.

Nostalgia, F.O.M.O., and brand essence all combined in one!

Image Sources: UNH Archives, The Granite Books.